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It expands a window of relevant information focused/centered around Guests -- which are taken from the POS whenever the cashier/order taker/front end staff enters the pax-count.
The third installment (out of the 4 expandable KMVCs), the Total Guests card (similar with Gross Sales and Transactions) will expand a window of relevant information focused/centered around Guests -- which are taken from the POS whenever the cashier/order taker/front end staff enters the pax-count.
Total Guests Dimension Breakdown
As seen in the photo above, all of the data are centered around the guest and the guest count. Breaking this information into greater detail provides the user with a powerful tool in understanding the target market, its tendencies, and their behavior.
While Gross Sales may be one of the most actionable metrics, Total Guests indicates which of your business's stores attract the largest number of people, independent of their total spending.
Similar with other KMVCs (Key Metric Value Cards), this also provides Total Guests in relation to the following:
- By Region and Area Type
- By Area Type and City
- By Store Type
- By Location Category
- By Location Size